Woolrich prides itself on its US heritage but the firm’s Japan division isn’t hiding in the shadows. Woolrich Japan, an umbrella brand co-founded with Japanese technical outdoor-wear experts Goldwin. The Japanese company acquired a minority stake in Woolrich International in 2017. Originally founded in 1830, the brand is now owned by Woolrich International and advertises itself as the oldest American outdoor clothing label.
Most serious mountaineering brands design for hardcore alpinists. They demonstrate their credentials by testing clothes in the harshest conditions. But when Woolrich’s design team in Tokyo was developing a new outdoor collection for the historic US apparel brand, they didn’t hit the snowy slopes or forested trails. “We took the jackets on our travels,” says Shinji Kawada, who heads up Woolrich Japan. The outdoor offshoot is using cutting-edge fabric and sharp design to reach new customers – whether they’re scaling a mountain or just demanding peak performance from their clothes.